Proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study
Box Number	50
Report Number	1086.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Nestlè, S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè
Method	Interview; Observation; Test
Keywords	candy, consumer, chocolate, marketing, promotion, children, child consumer, teenager, teenage consumer, sex, collectable, personality profiling, corporate image, packaging, prize, customer profiling, confectionery Go to Glossary
Language	English
Document linked to	Analysis creativo de un problema para un estudio de investigación motivacional de los problemas afrontados por las tabletas de chocolate y los bombones Efectividad psicologica del Album Nestlè y de la promoción a traves de los Cromos / Psychological effectiveness of the Nestlè album and Cromo promotion Memorandum on the progress of the Nestlè cromo and album study