Proposal for a motivational study & product analysis on "Gervais - Suisse" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study & product analysis on "Gervais - Suisse"
Box Number	92
Report Number	2095A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	05 Sep 1967 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Gervais AG
Conducted by	Ernest Dichter Associates, Inc.
Place	Munich, Germany
Company	Gervais AG Go to Business Biographies
Brand	Gervais
Method	Interview
Keywords	corporate image, brand, marketing, dairy product, cheese, female consumer, packaging, housewife Go to Glossary
Language	German
Document linked to	Motivpsychologische Produkt-Analyse für Gervais-Suisse