Proposal for a psychological research study of the main communication channels between the Farm Bureau Insurance Companies and its present and prospective policy holders - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study of the main communication channels between the Farm Bureau Insurance Companies and its present and prospective policy holders
Box Number	15
Report Number	391A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1954 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture; Financial Services
Commissioned by	The Farm Bureau Insurance Companies
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	Farm Bureau Insurance Companies Go to Business Biographies
Method	Interview; Observation; Test
Keywords	insurance, agriculture, communication, telecommunication, sales, public relations, advertising, sales person, salesman, testing, community, finance Go to Glossary
Language	English
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