Proposal for a psychological research study of the sales and advertising problems of Alpha Beta Food Markets, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study of the sales and advertising problems of Alpha Beta Food Markets, Inc.
Box Number	17
Report Number	479A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	02 Nov 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Alpha Beta Food Markets, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Alpha Beta Food Markets, Inc. Go to Business Biographies
Method	Interview; Case Study; Test; Questionnaire
Keywords	food, grocery shopping, supermarket, retail, female consumer, sales, advertising, corporate image, brand association, brand preference, pricing, quality, promotion, prestige, buyer motivation, sales person, salesman, consumer, shelf display, ideal brand model, customer profiling, projective techniques Go to Glossary
Language	English