Proposal for a psychological research study on Jax beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on Jax beer
Box Number	17
Report Number	464A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Fitzgerald Advertising Agency
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Jackson Brewing Company Go to Business Biographies
Brand	Jax
Method	Interview; Observation; Test
Keywords	alcohol, African American consumer, beer, brewing industry, drink, beverage, sales, advertising, male consumer, men, product personality, brand association, ethnic attitude, radio program, radio advertising, sponsorship, market share, media, women, young adult consumer, buyer motivation, projective techniques Go to Glossary
Language	English
Document linked to	A pilot study on the sales and advertising problems of Jax beer in the New Orleans negro community Creative research memo on Jax beer A proposal for an extended motivational research study on the problems of Jax beer in the New Orleans area