Proposal for a psychological research study on the effectiveness of television programs and commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the effectiveness of television programs and commercials
Box Number	6
Report Number	112A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1952 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products; Broadcasting
Commissioned by	Russel M. Seeds, Co.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Admiral; Tide
Method	Interview; Observation
Keywords	television program, television commercial, television advertising, marketing, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	The psychology of TV commercials: a research study Golden Gloves commercial