Proposal for a psychological research study on the personality of station WJZ-TV - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the personality of station WJZ-TV
Box Number	7
Report Number	146A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	05 Mar 1952 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	American Broadcasting Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	American Broadcasting Company Go to Business Biographies
Brand	WJZ
Method	Interview
Keywords	radio advertising, radio program, radio station, product personality, brand association, audience Go to Glossary
Language	English
Document linked to	Memo: my radio, our television Memo: the problem of Channel 7, WJZ Change of call letters - WJZ Discover the new Channel 7 (WJZ)