Proposal for a psychological research study on the sales and advertising problems of Suave and Helene Curtis Products - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Suave and Helene Curtis Products
Box Number	5
Report Number	100.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1952 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Gorden Best Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Helene Curtis Industries Go to Business Biographies
Brand	Suave
Keywords	beauty product, hair product, shampoo, sales, advertising, women, female consumer, product personality, brand association, femininity, mother, men, attitude Go to Glossary
Language	English
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