Proposal for a psychological study of factors affecting new shooters at Winchester gun clubs - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological study of factors affecting new shooters at Winchester gun clubs
Box Number	81
Report Number	1821A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure
Commissioned by	Olin Corporation. Winchester-Western Division
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Olin Authier, S. A. Go to Business Biographies
Method	Focus Group
Keywords	club, gun, shooting, marketing, male consumer, hunting, social psychology, attitude, public opinion, design, corporate image, customer satisfaction Go to Glossary
Language	English