Proposal for a psychological study on chocolate - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological study on chocolate
Box Number	109
Report Number	2502A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Oct 1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cadbury France
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury; Mars
Method	Interview
Keywords	chocolate, marketing, consumer, attitude, France, food habit, product personality, buyer motivation, decision making, sales, consumer trend, product differentiation, market segmentation, corporate image, cost Go to Glossary
Language	English
Document linked to	Report on a pilot study on the consumption of chocolate in France