Proposal for a psychological survey on protective contraceptives - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological survey on protective contraceptives
Box Number	64
Report Number	1380A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Personal Products
Commissioned by	Crane Publicity Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	London Rubber Company, Ltd. Go to Business Biographies
Brand	Durex
Method	Interview
Keywords	condom, contraception, marketing, birth control, consumer, sex, anxiety, public opinion, brand switching, consumer trend, personality profiling Go to Glossary
Language	English
Document linked to	A motivational research study on rubber contraceptives