Proposal for a research program to guide product development, test marketing, advertising, sales promotion and national marketing of orange crystals - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research program to guide product development, test marketing, advertising, sales promotion and national marketing of orange crystals
Box Number	16
Report Number	443A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Botsford, Constantine & Gardner
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Test
Keywords	beverage, fruit juice, housewife, sales, promotion, marketing, retail, home economics, consumer, family, diet, packaging, color, flavor, brand, name, advertising, pricing, women, target market, merchandising, buyer motivation, children, child consumer, projective techniques, testing Go to Glossary
Language	English