Proposal for a research study on the sales and advertising problems of Imperial Whiskey - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the sales and advertising problems of Imperial Whiskey
Box Number	10
Report Number	277A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1951 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Foote, Cone and Belding
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Hiram Walker, Inc. Go to Business Biographies
Brand	Imperial Whiskey
Method	Case Study; Test; Questionnaire
Keywords	alcohol, whiskey, drink, beverage, advertising, buyer motivation, flavor, gratification, drinking custom, packaging, labeling, design, brand, name, customer profiling, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	Memo: Imperial Whiskey Proposal - consumer motivation research study for Imperial Whiskey