Proposal for a study on the role of color, shape, design and names in cigarette packaging - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study on the role of color, shape, design and names in cigarette packaging
Box Number	84
Report Number	1895A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1965 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd. Go to Business Biographies
Brand	Carreras
Method	Interview; Test
Keywords	cigarette, smoking, packaging, public opinion, color, design, smoker, shape, name, marketing, femininity, masculinity, brand awareness, attitude Go to Glossary
Language	English