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| Field name | Value |
|---|---|
| Title | Proposal for ad tests on Bear brand |
| Box Number | 85 |
| Report Number | 1926A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Food and Drink |
| Commissioned by | Allgäuer Alpenmilch Aktiengesellschaft |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Bären Marke |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Bericht über die Ergebnisse einer Bären-Marken-Anzeigenvorprüfung: Die motivpsychologischen Voraussetzungen für eine optimale Anzeigengestaltung für Bären-Marke |