Proposal for an MRS and marketing - strategy study on shopping centers in general and the Elbe-shopping-center in particular - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for an MRS and marketing - strategy study on shopping centers in general and the Elbe-shopping-center in particular
Box Number	91
Report Number	2062A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Mar 1967 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Beratungsgesellschaft für Gewerbebau m.b.H.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Beratungsgesellschaft für Gewerbebau m.b.H. Go to Business Biographies
Brand	Elbe
Method	Interview; Test
Keywords	shopping mall, female consumer, housewife, department store, fashion, design, layout, market segmentation, social psychology Go to Glossary
Language	German