Proposal for an image study for Del Monte Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for an image study for Del Monte Corporation
Box Number	122
Report Number	2909A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1972 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Del Monte Corporation
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Del Monte Corporation Go to Business Biographies
Brand	Del Monte
Method	Interview; Test; Questionnaire
Keywords	young consumers, canned food, frozen food, fresh food, organic, guilt, marketing, advertising, packaging, psychological segmentation, brand association Go to Glossary
Language	English