Proposal for basis study and study of rader analysis on publications issued by the Schweizerische Bankgesellschaft (SBG) (Swiss Banking Corporation) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for basis study and study of rader analysis on publications issued by the Schweizerische Bankgesellschaft (SBG) (Swiss Banking Corporation)
Box Number	108
Report Number	2486A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Financial Services
Commissioned by	Schweizerischer Obstverband; Swiss Banking Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schweizerischer Obstverband; Swiss Banking Corporation Go to Business Biographies
Brand	SBG
Method	Interview; Questionnaire; Test
Keywords	money, banking, investment, publishing, newspaper, periodical, communication, public relations, design, cost Go to Glossary
Language	English; German
Additional information	Contains two versions in English and German.
Document linked to	Grundlagenstudie und Leserschaftsanalyse über die Publikationen der Schweizerischen Bankgesellschaft