Proposal on Burdine's - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal on Burdine's
Box Number	24
Report Number	645A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	22 Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Burdines
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Burdines
Method	Interview; Test
Keywords	department store, shopping, advertising, travel agent, vacation, female consumer, tourism, clothing, retail, brand association, corporate image, ideal brand model, promotion, media, testing Go to Glossary
Language	English
Document linked to	How Burdine's can attract more tourist business - a motivational research study