Psychological research study on the sales and advertising problems of Helene Curtis spray net - Market Research and American Business, 1935-1965

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Field name	Value
Title	Psychological research study on the sales and advertising problems of Helene Curtis spray net
Box Number	5
Report Number	100C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1951 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Russel M. Seeds Advertising Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Helene Curtis Industries Go to Business Biographies
Brand	Spray Net
Method	Interview
Keywords	beauty product, hair appliance, hair product, sales, advertising, women, female consumer, product sample, femininity, fear, career women, packaging, color, scent Go to Glossary
Language	English
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