Rapport d'une ètude motivationnelle pilote concernant la vente des postes de television, des èlectrophones et des magnètophones - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rapport d'une ètude motivationnelle pilote concernant la vente des postes de television, des èlectrophones et des magnètophones
Box Number	79
Report Number	1763C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1964 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Sociètè de Diffusion de Radio et de Tèlèvision
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Test
Keywords	leisure, household appliance, purchasing, marketing, television set, corporate image, music Go to Glossary
Language	French