Refrigeration appliances and customer motivations - Market Research and American Business, 1935-1965

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Field name	Value
Title	Refrigeration appliances and customer motivations
Box Number	88
Report Number	1983C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1966 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	American Motors Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Motors Corporation Go to Business Biographies
Brand	Kelvinator
Method	Interview
Keywords	refrigerator, marketing, public opinion, female consumer, sales, electronic appliance, household appliance, consumer trend, buyer motivation, brand choice, public opinion, housewife, market segmentation, social psychology Go to Glossary
Language	English
Document linked to	Refrigeration appliances and customer motivations - a research proposal