Report of listener reactions based on Lagerfeld-Stanton program analyzer: "As the nation waited" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report of listener reactions based on Lagerfeld-Stanton program analyzer: "As the nation waited"
Box Number	1
Report Number	31
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1945 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	CBS Research Department Program Analysis Division
Conducted by	CBS Research Department
Place	New York, U.S.A.
Company	Columbia Broadcasting System, Inc. Go to Business Biographies
Brand	CBS
Keywords	atomic bomb, war, radio program, audience analysis Go to Glossary
Language	English
Additional information	Analysis of audience response to a program in which ordinary people were interviewed about their hopes and fears for the postwar worlds, with answers given by experts.