Report on a motivational and marketing study for Lipton - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on a motivational and marketing study for Lipton
Box Number	118
Report Number	2775C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1974 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	BEP, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	BEP, Ltd. Go to Business Biographies
Brand	Lipton
Method	Interview; Test
Keywords	tea, marketing, purchasing, drinking customs, consumer, attitude, brand choice, Switzerland, family, food habits, brand awareness, brand image, corporate image, competitor analysis, flavor, packaging Go to Glossary
Language	English