Report on focus group sessions: findings on the new Armour-Dial soap - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on focus group sessions: findings on the new Armour-Dial soap
Box Number	121
Report Number	2869B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1975 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	The Armour-Dial Company; Daniel J. Edelman, Inc.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Armour-Dial Company; Daniel J. Edelman, Inc. Go to Business Biographies
Brand	Armour-Dial
Method	Focus Group
Keywords	bathing, hygiene, soap, social psychology, attitude, promotion, packaging, deodorant, pricing, decision making, fun, individual, color, scent Go to Glossary
Language	English