Report on listener reactions based on Lazarsfeld -Stanton program analyzer: "People's Platform": broadcast November 6, 1943 - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on listener reactions based on Lazarsfeld -Stanton program analyzer: "People's Platform": broadcast November 6, 1943
Box Number	1
Report Number	21
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1944 Find out more about this year
Document Type	Report
Industry	Broadcasting
Conducted by	CBS Research Department
Place	New York, U.S.A.
Company	Columbia Broadcasting System, Inc. Go to Business Biographies
Brand	CBS
Method	Questionnaire; Focus Group
Keywords	debate, radio address, radio program, test audience response Go to Glossary
Language	English
Additional information	Test audience response to a debate on "should wage increases be granted now?"