Report on the testing of the Clark's 25 Blindfold commercial - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on the testing of the Clark's 25 Blindfold commercial
Box Number	72
Report Number	1558F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1962 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Notley Advertising, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	C. and J. Clark, Ltd. Go to Business Biographies
Brand	Clark's
Method	Interview
Keywords	child consumer, children’s shoes, television advertising, marketing, brand loyalty, children, housewife, female consumer, corporate image, old fashioned, price, pricing, anxiety Go to Glossary
Language	English
Document linked to	Proposal on Clark's children's shoes quantification section