Revised proposal for a motivational research study on how to introduce a new typewriter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Revised proposal for a motivational research study on how to introduce a new typewriter
Box Number	99
Report Number	2261A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1969 Find out more about this year
Document Type	Proposal
Industry	Office and Stationery
Commissioned by	SCM Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	SCM Corporation Go to Business Biographies
Brand	SCM
Method	Interview; Test; Focus Group
Keywords	typewriter, marketing, college student, design, brand awareness, brand preference, price, pricing, promotion, quality Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on how to introduce a new typewriter A motivational research study on how to introduce a new typewriter A motivational research study on how to introduce a new typewriter - statistical appendix