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| Field name | Value |
|---|---|
| Title | Sales, marketing and advertising problems of spray deodorant for men - proposal for a psychological research study for the Mennen Company |
| Box Number | 8 |
| Report Number | 154.1A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Personal Products |
| Commissioned by | Duane Jones Company, Inc. |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Mennen |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a psychological analysis of the sales and advertising problems connected with shaving products A psychological study on the sales and advertising problems of Gem A pilot study on the psychological problems involved in the sales and advertising of men's toiletries Memo on three Gem cartoons A proposal for a psychological research study on the sales and advertising problems of Mennen baby oil, lotion and baby powder |