Sales and advertising problems of The Toni Company – Proposal for a psychological research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Sales and advertising problems of The Toni Company – Proposal for a psychological research study
Box Number	5
Report Number	88.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Foote, Cone & Belding
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Toni Company Go to Business Biographies
Brand	Toni
Method	Interview; Observation; Test
Keywords	hair product, hair appliance, beauty product, female consumer, housewife, women, mother, men, advertising, buyer motivation, product personality, attitude, word-of-mouth advertising, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	Sales and advertising problems of The Toni Company proposal for a psychological research study Memo on Toni Toni ad test: a psychological test conducted to determine the effectiveness of two Toni advertisements Memo – Toni Interviews Memo on new Toni Trio ad A proposal for a psychological research study on the children's market for Toni products