Schlussbericht zu einer Motivstudie über die Markt- und Werbeprobleme des Deutschen Wäscherei-Verbandes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Schlussbericht zu einer Motivstudie über die Markt- und Werbeprobleme des Deutschen Wäscherei-Verbandes
Box Number	69
Report Number	1498C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1962 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories; Cleaning Products
Commissioned by	Deutschen Waescherei Verband; German Laundry Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutschen Waescherei Verband; German Laundry Association Go to Business Biographies
Method	Interview; Test
Keywords	female consumer, laundry, washing, marketing, public opinion, housewife, public relations Go to Glossary
Language	German
Document linked to	Vorschlag für eine Motivforschungsstudie über die Markt-und Werbeprobleme des Deutschen Wäscherei Verbandes Progress report - motivational research study on marketing and advertising problems of German Laundry Association