Snowmobiling and its effect on the American family: a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Snowmobiling and its effect on the American family: a proposal for a motivational research study
Box Number	105
Report Number	2429A.1 Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1971 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure
Commissioned by	Frankenberry & Associates, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Frankenberry & Associates, Inc. Go to Business Biographies
Method	Interview; Test
Keywords	snowmobiling, snowmobile, recreation, marketing, advertising, promotion, public relations, sales, decision making, social psychology, family, sport, community, club, aspiration Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on snowmobiling Snowmobiling and its effect on the American family: a proposal for a motivational research study