Summary of a psychologically orientated study of the boiled sweet market (Operation Conquest) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of a psychologically orientated study of the boiled sweet market (Operation Conquest)
Box Number	71
Report Number	1530C Summary
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Cadbury Brothers Limited
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury
Method	Interview
Keywords	marketing, name, brand awareness, promotion, candy, confectionery, health, nutrition, social status, attitude, children, child consumer, family, corporate image, brand preference, product personality, color, packaging, flavor, consumer trend Go to Glossary
Language	English
Document linked to	A proposal for a psychologically orientated market survey on Operation Conquest The structure of boiled sweet market and the nature of the sample Attitudes and motivations Pilot phase of a psychologically orientated market investigation on boiled sweets