Summary of findings on the comparison of the two advertisements for Quaker macaroni and Campbell's condensed soups - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of findings on the comparison of the two advertisements for Quaker macaroni and Campbell's condensed soups
Box Number	73
Report Number	1586F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Crane Advertising, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Campbell Soup Company; Quaker Oats Company Go to Business Biographies
Brand	Campbell's; Quaker Oats
Method	Questionnaire; Test; Focus Group
Keywords	housewife, television advertising, soup, pasta, female consumer, brand association, flavor, family, advertisement effectiveness test, corporate image, attitude Go to Glossary
Language	English