Summary outline of a proposed research study on Pond's Cold Cream in the South African market - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Summary outline of a proposed research study on Pond's Cold Cream in the South African market
Box Number	5
Report Number	99.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	06 Mar 1959 Find out more about this year
Document Type	Letter
Industry	Hair and Beauty
Commissioned by	Cheesbrough-Pond's, Inc.
Place	New York, U.S.A.
Company	Cheesbrough-Pond's, Inc. Go to Business Biographies
Brand	Pond's Cold Cream
Method	Interview; Test
Keywords	cream, beauty product, research, advertising, marketing, packaging, buyer motivation, brand loyalty, brand switching, young adult consumer, competitive analysis, language, race relations Go to Glossary
Language	English