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Title Telephone directories and the Yellow Pages of the future - a proposal for a motivation research study
Box Number 105
Report Number 2417A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Kircher, Helton and Collett, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Yellow Pages
Method Interview; Test; Focus Group; Observation
Language English