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Title Test of an advertising campaign
Box Number 85
Report Number 1903F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Batten, Barton, Durstine & Osborn, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand B. F. Goodrich
Method Interview; Test
Keywords
Language English