The full content of this document is only available to subscribing institutions. More information can be found via

Title The "switched on" reader - proposal for a motivational research study of readers of specialized magazines
Box Number 101
Report Number 2306A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Ziff-Davis Publishing Company
Conducted by Ernest Dichter International Institute for Motivational Research
Place Croton-on-Hudson, New York
Brand Ziff-Davis
Method Diary Study; Observation; Test; Interview
Language English