The carefree world of jiffy plants (the petunia and the psychologist) - an executive summary - Market Research and American Business, 1935-1965

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Field name	Value
Title	The carefree world of jiffy plants (the petunia and the psychologist) - an executive summary
Box Number	89
Report Number	2017C Ex.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1967 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	George J. Ball, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	George J. Ball, Inc. Go to Business Biographies
Method	Interview
Keywords	gardening, plant, consumer trend, marketing, purchasing, flowers, garden, buyer motivation, seed, packaging, promotion, name, color, buying habits, modernity, brand preference, public relations, leisure, family Go to Glossary
Language	English
Additional information	Original title: Fifteen opportunities for Geo. J. Ball, Inc.
Document linked to	Proposal for a motivational research study on why people grow flowers and why not Proposal for a motivational research study on why people grow flowers and why not Proposal for a motivational research study on why people grow flowers and why not Fifteen opportunities for George J. Ball, Inc. - a motivational research study, vol. I Fifteen opportunities for George J. Ball, Inc. - a motivational research study, vol. II