The motivating response patterns to a Dari-Rich television commercial - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	The motivating response patterns to a Dari-Rich television commercial
Box Number	55
Report Number	1232TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Osborne Peacock & Co., Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Brand	Dari-Rich
Method	Test
Keywords	candy, chocolate, confectionery, television advertising, children, child consumer, jingle, corporate image, promotion, marketing, brand awareness Go to Glossary
Language	English