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| Field name | Value |
|---|---|
| Title | The motivating response patterns to a Greyhound bus commercial |
| Box Number | 39 |
| Report Number | 904TV |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Travel and Tourism |
| Commissioned by | Grey Advertising Agency |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Greyhound |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |