The motivating response patterns to a Maclean's toothpaste commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	The motivating response patterns to a Maclean's toothpaste commercials
Box Number	50
Report Number	1105.1TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1958 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	S. H. Benson, Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Brand	Maclean's
Method	Test; Interview
Keywords	television advertising, toothpaste, oral hygiene, female consumer, commercial, cartoon, humor, marketing, promotion Go to Glossary
Language	English
Document linked to	The motivating response patterns to a Maclean's "tongue test" commercial