The motivations of cigarette smoking / a creative memorandum - Market Research and American Business, 1935-1965

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Field name	Value
Title	The motivations of cigarette smoking / a creative memorandum
Box Number	65
Report Number	1400E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Memorandum
Industry	Tobacco
Commissioned by	Young & Rubicam
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	marketing, purchasing, smoking, tobacco, cigarette filter, health, smoker, packaging, corporate image, modernity, flavor, quality, market segmentation, social psychology, buyer motivation, consumer trend, product personality, anxiety, television advertising, cancer, femininity, social status Go to Glossary
Language	English