The psychological effectiveness of a New England Mutual Life advertisement / a research report - Market Research and American Business, 1935-1965

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Field name	Value
Title	The psychological effectiveness of a New England Mutual Life advertisement / a research report
Box Number	51
Report Number	1135F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	New England Mutual Life Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New England Mutual Life Insurance Company Go to Business Biographies
Method	Interview; Test
Keywords	insurance, corporate image, marketing, brand choice, promotion, psychometric testing, advertisement effectiveness test, social status, economic condition, investment, old fashioned, hard sell, color, gender, slogan Go to Glossary
Language	English
Document linked to	Advertising Advertising