The psychology of gasoline and oil buying - Market Research and American Business, 1935-1965

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Field name	Value
Title	The psychology of gasoline and oil buying
Box Number	1
Report Number	16
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1940 Find out more about this year
Document Type	Report
Industry	Energy and Utilities
Conducted by	J. Stirling Getchell, Inc.
Place	New York, U.S.A.
Company	Socony-Vacuum Oil Co., Inc. Go to Business Biographies
Method	Interview; Questionnaire
Keywords	car, driver, gasoline, petrol, petroleum, brand choice, brand loyalty, buyer motivation, authority, automobile dealer, advertising, marketing, attitude Go to Glossary
Language	English
Document linked to	The psychology of gasoline – a brief analysis