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| Field name | Value |
|---|---|
| Title | The role of advertising in the sales of washing machines – a problem analysis and proposal for a motivational research study |
| Box Number | 3 |
| Report Number | 63.2A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Electronics and Technology; Household Goods |
| Commissioned by | Westinghouse Electric Corporation |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a psychological research study for the Westinghouse Electric Company on consumer reactions to the Electric Comforter A problem analysis and proposal for a motivational research study on consumer attitudes toward four Westinghouse products and the corporate image of Westinghouse |