The role of the uniform in scouting: a proposal for a motivation research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	The role of the uniform in scouting: a proposal for a motivation research study
Box Number	109
Report Number	2492A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1971 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Clothing and Accessories
Commissioned by	Boy Scouts of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Boy Scouts of America Go to Business Biographies
Method	Interview; Test; Focus Group; Consultation
Keywords	uniform, Boy Scouts of America, clothing, social psychology, children, parent, family, public opinion, public relations, marketing, advertising, promotion, cost Go to Glossary
Language	English
Document linked to	Draft copy: the role of the uniform in scouting Draft copy: the role of the uniform in scouting