The role of word-of-mouth recommendation in the selection of outdoor power equipment - a motivational research proposal - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	The role of word-of-mouth recommendation in the selection of outdoor power equipment - a motivational research proposal
Box Number	96
Report Number	2183A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1968 Find out more about this year
Document Type	Report
Industry	DIY and Gardening
Commissioned by	The Stanley Schwartz Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Stanley Schwartz Company Go to Business Biographies
Method	Interview; Questionnaire
Keywords	word-of-mouth advertising, power tool, gardening, marketing, male consumer, periodical, magazine Go to Glossary
Language	English