The sales and advertising problems of Castle Films: Proposal for a psychological research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The sales and advertising problems of Castle Films: Proposal for a psychological research study
Box Number	5
Report Number	96A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1950 Find out more about this year
Document Type	Proposal
Industry	Motion Picture
Commissioned by	Monroe Greenthal Co., Inc.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	United World Film, Co. Go to Business Biographies
Brand	Castle Films
Method	Interview; Observation
Keywords	film, film studio, home movie, motion picture, video, sales people, brand awareness, competitor analysis, television advertising, parent, children, child consumer, salesmen Go to Glossary
Language	English
Document linked to	A psychological study of Castle films