The sales and advertising problems of the Shalom - Market Research and American Business, 1935-1965

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Field name	Value
Title	The sales and advertising problems of the Shalom
Box Number	85
Report Number	1923C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1966 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Tsim, hevrat ha-shayit ha-Yisreelit
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Zim Lines Go to Business Biographies
Brand	Zim; Shalom
Method	Test; Interview
Keywords	cruise, corporate image, tourism, Jew, Judaism, Jewish consumer, shipping, travel agent, kosher food, name, age, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising opportunities of American Israeli shipping lines